So we have been over how the approach to messaging creates a clearer path to unity for the right than the left but beyond unity, what advantage does the right glean from their rigid adherence to doctrine? Understanding… The right has been running on a few established memes for better than three decades, it is these memes that allow them to communicate whole belief structures in few words.
First a brief discussion of memes; A meme is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena (Wikipedia definition).
“the sanctity of life”
“lower taxes creates jobs”
“tax and spend liberals”
“right of center country”
“let you keep more of your own money”
“we trust the American people with their money”
These memes have been repeated and ingrained for the better part of thirty years, there is an agreed upon definition that is built into the hearing of the audience making it possible for complete idiots to communicate to their audience even when they are barely able to communicate at all. Seriously, look at the last election and tell me without the heavy use of these memes people like Sharron Angle, Joe Miller and Christine O’Donnell could possibly make a coherent argument for their candidacy (and I realize we are only talking coherent to those who buy into the meme). So the right can field any old idiot and as long as they keep hammering the memes, their base nods in agreement and the media buys into their credibility.
At times it truly feels like the invasion of the Borg, resistance IS futile they just keep coming, or even more apt, it feels like zombies, it’s exhausting they just keep on coming and even when you completely eviscerate them in a debate, they come back to life blurting a thirty year old meme that still manages to net them a large portion of “likely” voters. What can be done? How do you combat the stupid when it has been institutionalized?
Don’t Shoot the Messenger…
I don’t mean me, don’t shoot the messenger in this case means that you can take out candidate after candidate, you win some and you lose some but we will never achieve enough traction on the strength of facts to change the tide as long as we allow the right to play the game by their rules…
What makes the right so effective at communicating a unified message? Their memes…
Don’t shoot the messenger, dismantle the message. Trying to kill every zombie that can repeat a talking point is tedious, time consuming, expensive and ultimately futile. Only by tearing down the meme will we accomplish long term gains in political discourse in this country so desperately needs.
Don’t shoot the messenger, dismantle the message, because until we can tear down these memes and make the right run on their ideas as they relate to the real world the sheer effort to overcome the zombies will sap our strength, fracture our coalitions and damage our democracy.
Progressives, tear down these memes!